The 1950s: ... economic expansion ... suburban development ... Elvis Presley ...
Baby Boomers ... happy days ... boom times.
In central Ohio, an important event was under way, too. A visionary, Harley E.
Rouda Sr., who embodied true American entrepreneurial spirit, ventured out into
the burgeoning business scene to establish his own real estate company in 1956.
Rouda started HER Realtors in the basement of his home after working three years
in the residential real estate industry. With a build-a-better-mousetrap drive
and determination, he created a tried-and-true real estate model that has
withstood the test of time.
At the heart of his business philosophy, and to which the company credits its
enviable growth path, was hiring the most professional and educated associates
available. Other competitive advantages included the ability to forecast,
flexibility in the wake of change, a caring spirit and the addition of
affiliated services, such as title, mortgage, warranty and relocation.
In the 1990s, HER Realtors, guided by the founder’s son Harley Rouda Jr.,
distinguished itself nationally as the leader in sales associate technology
innovation and implementation.
To continue its growth, in 2002 HER Realtors joined forces with another
privately held, regional residential real estate powerhouse, Realty One, to
create Real Living, Inc., a network of leading real estate companies built on
family, innovation and results. Real Living, now one of the nation’s fastest-growing
real estate franchisors boasts nearly 4,000 sales associates and employees and more than 160 offices nationwide.
Click here to learn more about our 50 Years of Family, Innovation and Results!
To learn more about Real Living,
click here.
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