Technology - At Real Living, we are an agent-centric firm. We are committed to recruiting and retaining high-producing agents and providing leading technologies and marketing tools. Here are a few of them:

Web-based, Interactive Forms. All forms, legal documents, and contracts you need to conduct business are available through our intranet. For example, an you can access a purchase contract, fill in the blanks, pick and click appropriate contract phraseology, and e-mail or fax the final document and addendums to your client. This is in contrast to the usual process of grabbing a form off the shelf, handwriting the contract and contingencies, making copies, and then going to the fax machine to send it to your client. While it once took up to an hour to do a purchase contract, you can now do it in 10 minutes or less, and the end result is a much more professional document. Just multiply the number of contracts you do a year by 1 hour and you may save weeks a year in time!

Newspaper and magazine advertising. Most real estate ads and publications still are prepared the old way. Agents are given a deadline to submit their ads to the office administrative assistant. That entails grabbing a form, writing an ad, paper clipping a photo of the house to the form, and handing it in to the administrative assistant. The administrative assistant bundles the ads and delivers them to the publisher. The publisher delivers a proof approximately 7 days later. The agents have 24 to 48 hours to review the proof. Thereafter it goes to press and it is delivered to distribution points approximately 7 to 10 days later. The whole process takes somewhere between 30 and 45 days. With Real Living, once your new listing is entered into the local Multiple Listing Service (“MLS”) system, our proprietary software automatically writes an ad for the property, pulls the picture of the property from the MLS, pulls your photo from our internal database, and presents the finished ad to you for review on our intranet. If you do nothing, that is the ad that will be used in our publications. But if you want you can edit the ad. This system creates a usable advertisement in all publications and venues within moments after the property is submitted into the MLS. Think of the time it will save you so you can focus on buyers and sellers rather than clerical work!

Website builder. This is a patent pending technology developed by Real Living. With real Living you will have your own website (not a mere profile page) that has all of your listings, all local listings, and all national listings available. You can even customize your website and add links, photos, text, etc. Imagine the money you will save - and never worry again about keeping your listings updated!

Direct Mail. Industry experts have long recognized direct mail as a sure way to increase your business and put money in your pocket. But most of us rarely do it because it's so time consuming. The typical process requires you to purchase a stock of postcards, customize them with a photo of the house that has been listed or sold, add your personal photo, your basic information, a description of the house, and a marketing proposition. Once that information is assembled onto the card, then you must also marry onto the cards the appropriate addresses, either by hand or labels. Next it is off to the post office with hopes of receiving bulk mail rates. This process could take up to 8 hours for as little as 100 pieces of direct mail. Real Living has completely automated this system. You merely go to the our intranet, click on direct mail, and type in the MLS number of the property that has recently been listed or sold. The system automatically builds a template for the direct mail card (including a picture of you and the property), and delivers the order to the fulfillment center. You can send it to any number of surrounding homes and even to other databases in your contact manager. And the whole process takes less than 5 minutes! That's why we send out over a half of million cards every month!

Real Time Listings. Most advertising of new listings is contingent on the local Board of Realtors photographer taking an exterior photo of the property and entering it into the MLS system (Based on the poor quality, we call it a drive-by shooting!). That photo is then used to populate websites, flyers, home brochures, and direct mail. Because the Board photographer often takes up to 10 days to take the photo and enter it into the MLS system, we created Real Time Listings. With Real Time Listings, you can take up to 13 digital shots of a home prior to the listing appointment. At the listing appointment, you present to the home seller examples of just listed and just sold cards with the seller’s home pictured on the card, flyers and home brochures, and how their home will appear on Real Living’s website. If the sellers are prepared to list their home then and there with you, and have internet access, they can even publish the listing to over 500 websites, as well as execute the order for flyers and direct mail. Real Time listings helps you get the listing, and sell it yourself!

Automated Marketing. Once you get the listing it's time to handle a multitude of clerical and administrative activities such as ordering the yard sign, scheduling the property for tours, scheduling open houses, writing ads, ordering virtual tours, preparing the home to show, etc. With Real Living's automated marketing program, these happen automatically. What would you rather be doing - landing your next listing and writing offers, or writing ads and installing yard signs?

Listing Presentation. Real Living's has a completely customizable listing presentation through its intranet. You can even customize it for each individual seller or buyer.

Price Right Software. Real Living has developed the nation's first integrated, web-based comparative market analysis software. You can access it from anywhere in the world (just come to our intranet) and create an incredible CMA, customized your way!

Client gift order form. You can order client gifts online for delivery to your office(and then take it to your client), or have us send it directly to your client!