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The Selling Process
Selling your home is a lot more than just putting up a “For Sale” sign.
Successfully selling a home requires research, planning, preparation and teamwork, all before the first prospective buyer steps foot through your front door.
We know what sells and why. We will furnish you the expert advise required to get your home sold. Our extensive real estate knowledge and marketing experience will ensure a smooth and successful transaction.
Our goal is simple, to obtain for you the best possible market price for your home with terms that meet your needs.
Stage One: Market Analysis & Pricing
First we prepare a CMA (Comparative Market Analysis) of your home to help determine its present market value. A CMA reviews homes currently for sale, homes that are presently under contract, those that have recently sold, as well as those that failed to sell which are most similar to your own home.
The analysis of this data allows us to determine a realistic market price for your home given its location, amenities, condition and the local market. Because most buyers typically compare homes within a certain price range, the price you decide to put on your home is very important.
Stage Two: Preparing Your Home For Sale
Think back to when you were looking for your present home. You probably viewed quite a few before you decided to purchase your current one.
Some made a favorable impression on you, others didn't. Viewing your home as a potential buyer would see it is extremely important. Professional staging puts your home's "best face forward" increasing its marketability.
Staging techniques may include making minor repairs, re-arranging furniture, lighting choices, storage advice, etc.. I help you make the wisest, most valuable choices in preparing your home. Effective staging can often make the difference between a just a looker and a potential buyer. Susan’s Textile & Clothing Background assist in this process.
Stage Three: Developing A Personal Marketing Plan
Every home is unique, so we will design a custom marketing plan for your home designed to provide the maximun exposure, and that targets potential buyers for your home. Ann’s marketing degree makes our comprehensive plan a step above the rest! We will rely on you to provide us with an honest assessment of what you feel are your home’s best features and strengths to aid me in our marketing focus. Many times a potential buyer will be motivated by those same qualities.
Stage Four: Negotiating the Contract
Negotiating the purchase contract is a stressful but extremely important aspect of selling your home. We assist you in working through the myriad of options, contingencies, and market issues that arise during this stage of the sales process. During this process, we keep in mind your needs and goals in the sale, and we will suggest effective strategies to best achieve them.
Stage Five: From Contract to Closing
Sometimes the excitement of having a contract to sell your home quickly fades when facing the numerous details and tasks required prior to closing a property.
Relax! We simplify this process by facilitating communication with vendors for inspections, insurance, legal services and other related services as necessary to protect your interests and ensure a smooth transaction.
If you have questions about selling your present home, please contact us. We would be happy to provide you with a free Comparative Market Analysis of your home.
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